Backwards Brief, Typosperma, By Oden Ezer

 

Page 114-115, Oded Ezer, The Typographer’s guide to the galaxy. ISBN 978-3-89955-242-3

This is an experimental piece of work by Israeli graphic designer and typographer, Oded Ezer. It’s part two of his Biotypography series and marries together human and typographic elements.

Background.

I think that the background to this experiment is the focus in the media surrounding genetic research and experimentation in regards to human cloning and stem cell research. I don’t believe that there is a particular market or competition to this work, as it’s a piece of experimental typography which is an expression of  of Ezer’s reaction to medical media stories.

Audience

I believe the target audience here is mainly other typographer’s and graphic designer’s, the piece is playful and has a clear and concise concept behind it. I believe the purpose of the piece is not only an outlet for Ezer’s creativity and experimental ideas, but also a reminder to us graphic designers to be more creative and imaginative as well emphasizing that concept is immensley powerful and is the key to good design.

Executional Guidelines

The most obvious mood here is a sense of mutation or genetic experimentation, the design imedietly highlights controversy in the medical world regarding human cloning and stem cell research. The process behind designing the typeface clearly must have involved a lot of research into the molecular make up of a sperm cell, which is highlighted in the lableing of the individual parts of the cells on the medical diagram. Ezer also used 3-d modelling using computers and plastecine models to help visualize the forms of each cell.

The creative steps go a litle further as well, in that Ezer has looked into how he can present this typeface with one design creating the effect that the cells are being looked at under a microscope.

Page 119, Oded Ezer, The Typographer’s guide to the galaxy. ISBN 978-3-89955-242-3

Research and design Process

Obviously this is a piece of work which is personal to Ezer and a concept / theme that he has developed himself. If I where to devlop an experimental typeface I would look into what interests me and the elements in life that I feel passionately about. I would then follow a similar research methodology and immerse my self in that theme and completely forget i’m a grpahic designer. By getting into the mentality of a scientist Ezer has established the steps and processes involved in genetic research and then applied them to his design process create a solid concept and design.

So for example if I wanted to create a typeface around carpentry I would need to get into the mindset of a carpenter, and ask myself what are the steps in producing a piece of woodwork? How is the wood aquired? is it treated? how is it cut? etc etc.

These steps could then be interpretated into a design process for a typographical design. Finally I would then look at how to present this design similarly to how Ezer has used medical charts and microscopic slides to present Typosperma.

This process relates to my own research because I want to create a magazine / journal which is based around typeface design which is both conceptual and legible, The design process Ezer has exhibited here is a direct influence on how I can go about my research and design process.

 

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